Your company is growing, and so is the content on your website. But now, the wonderful website you started out with just isn’t cutting it, and you know you need to make a change. You’ve decided that your business would benefit from hiring a Content Management System (CMS). After researching a bit, you’ve discovered that there are thousands of options. Where do you begin? How do you choose the right CMS?
KNOW YOUR COMPANY
Take a deep breath. The easiest way to start is by taking a broad look at your own company. First, ask yourself, is there a problem leading you to seek out a CMS, or do you want to take your company in
a new direction?
Next, consider your market. Do you appeal to the young, hip crowd, or is yours the old-school, straightforward segment of the population?
Finally, think more long-term. What is your company’s long-term strategy? Do you plan on using a CMS for as long as it’s relevant, or just to give your company a one-time boost? When you determine your strategy and how you would like to execute it, you’ll get a better grasp on what your requirements are for a CMS. That will allow you to narrow down the list.
KNOW YOUR OPTIONS
Now that you know who you are, it’s time to figure out who they are. With a list of CMS options a mile long, you need to seek out a CMS vendor that fits your company both culturally and technologically. The CMS vendor you choose should have a similar vision and attitude so as to be able to maintain your company’s identity.
Keep in mind, they should also be able to provide for your technological needs too. Without the right technology, you can’t plan to be successful. It’s sometimes a good idea to seek out companies with the same long-term strategy your company has. Learn which CMS they chose and why. Check out which CMS your industry leaders chose, and research whether they’d be a good fit for you as well. There are plenty of options out there, so you don’t need to settle. Discover which CMS can help you achieve your goals.
EVALUATE PRODUCT DEMOS
When you have narrowed down the options for a CMS that will fit your company’s needs, you are almost done. Consider doing a product demo of your top choice, and take it very seriously. Evaluate whether or not the vendor conveys exactly what your company is looking for. If not, you have to decide if that CMS will be a good fit. You definitely don’t want to be overcome by a fancy sales pitch that doesn’t offer what you need. Some say choosing a CMS is as critical as choosing your spouse. As with a spouse, you want to make a good team.
Once you have chosen which CMS you will use, dive in! But don’t look at it as a one-time commitment. As your company evolves, you may find that your CMS needs change. Don’t be afraid to take the plunge again.