What Is Content Management

What is Content Management?

Content Management is an overall term used to describe the managing, processing, access and control of information within a company. A Content Management System (CMS) is a tool that companies can use to help improve business processes and overall efficiency within their organization. Think of Content Management as more of a business strategy then just a software application. Content Management can start with the structured process of getting your information and data organization so that it can be easily managed, controlled and shared. Content Management solutions can be used across an organization so in some cases your company’s strategy might involve multiple software packages.

what is content management

Content Management data can be group in most cases as structured, unstructured or semi-structured. Understanding the information, the Content Management solution needs to manage based on the categorization is very important. Highly structured information will most likely lead to a faster ROI and great gains in efficiency because things can be automated when compared to completely unstructured content that might have to be processed with the help of human intervention. An overall Content Management System (CMS) will help companies manage, control, share and dispose of digital content but that’s only the repository side of the overall strategy.

Content Management Systems can help in the area of transactional information as well. What is transactional information? Transactional information is data that is involved in a key business process that needs to have a decision or end result. Content Management solutions that have workflow can greatly improve companies’ transactional information processes. An example of a transactional information business process might be an invoice approval process.

Content Management Systems can be used for document collaboration and document creation. Content Management software can have features like access control and check in/out that can be used to edit and publish content. Some Content Management solutions can also be used to create new content with online forms and digital signatures.

There are various levels of software applications when it comes to Content Management Systems in the market today. Some CMS packages are designed to archive medium-size office documents to full-scale enterprise solutions that manage all types of content. In the end all Content Management Systems try to meet the same objective: to provide a systematic method for creating, capturing, processing, categorizing, storing, locating and sharing content.

All Content Management solutions are not created equal, so you’ll want to take your time when determining the right one for your company.

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