How is content management any different from data management? After all, aren’t content and data essentially the same thing? The truth is, although everything has raw data at its core, content has a narrower definition. Many businesses create and use more content than they realize, and changing business standards and customer expectations are driving a rising need for this material. Learning how to manage content today is essential for tomorrow’s advances.

What It Is

Content management connects seamlessly with information and data management. These programs collect and manage large amounts of information and seek to automate as many management elements as possible. However, unlike data or information management, content management adds context. Moreover, it contains greater nuance and ties into secondary data. Unlike the raw data handled by other types of information management, content is complex. It comes in essentially any file form and can be very difficult to analyze. Content also serves a different purpose in the organization that owns it. That is why in addition to collection and management, good content management systems must provide some form of publishing option.

All of this complexity makes content far more challenging to manage than simple data, too. Before publication, content goes through an entire life cycle where different individuals performing different tasks handle it. These include creation, editing, and many more specific work paths. Content management helps define and fill these roles to allow more secure and efficient access. The system usually recognizes individual work paths.

Most data ultimately boils down to specific individual elements, such as numbers, keywords, and more. Content relies on context, so filing and managing content without destroying part of its value, requires more time and attention. It also demands a very different framework than data management employs. Suffice it to say; these systems are not interchangeable.

How It Helps Your Business

In the age of online sales, business blogs, and newsletter campaigns, content management is more critical than ever. Content has value, but that value depends on how the content is preserved and utilized. The more content your business handles, the more important these products are. Content management is essential to content-heavy industries such as education, news outlets, and traditional publishers. This goes far beyond primary filing and access functions. For instance, a critical element in good content management software is version control. Publishers, of course, benefit heavily from this component of content management. However, they aren’t the only ones. Any business that needs to track or verify changes relies on content management to do so.

As we mentioned briefly earlier, multiple users typically access and change a piece of content throughout its lifecycle. This includes more than just editing. It helps teachers note and improve regular flaws in students’ work. It also allows professors recognize plagiarized material.

Content management tailors itself to meet the needs of various businesses and industries, but it is far more specialized on its own than many other kinds of information management. That helps it fill a precise role, however, one that most businesses desperately need. Just consider how much content your business generates, and consider the advantages of a reliable management system.