Enterprise Information Management isn’t just about cleaning up the paper clutter and making processes a little faster. Likewise, adding profit isn’t just about adding products and staying current on trends. You increase profits by making the lives of your customers easier. As a matter fact, by simplifying the steps to purchasing you boost your bottom line. Actually, these steps help strengthen your customer base, directly affecting your bottom line. How can a few intuitive processes do all of that? By creating digital steps that make things quicker, easier, less of a hassle, customers feel relief in the buying process. Here are a few ways the bottom line is positively affected.
Frees Up Staff
More staff doing less data entry work means more staff focused on other things. Have you ever gotten bogged down in the grunt work wishing you could spend more time generating ideas? By using enterprise information management and making some of these processes part of a digital workflow, you can create more time to do other things within the company. Idea generation and product improvement are things that would get more attention and staff would be able to participate in other thought leadership spaces within the company.
Makes the Buying Process Easier
Customers don’t want to be hassled with a hard to navigate buying process. So many thriving companies have introduced buying processes that make life easier on the customer. Enterprise information management can make easier buying processes. Things like next day shipping, curbside pickup and other options that can be done entirely online and with little hassle to the customer. We are no longer simply a product driven society, the act of buying and receiving the goods and services are also playing a part in customer loyalty and profit building.
Better Customer Service
Today, customer service goes a lot farther than the local store comment card. Many companies use enterprise information management to help make online feedback and customer problem resolution easy and accessible. Customers no longer spend time waiting on business hours to give feedback or get help. Moreover, many companies are building systems for 24/7 troubleshooting. Most customers understand that things sometimes go wrong. However, they are more likely be loyal if they feel their voices will be heard and a resolution created quickly.
Customer Accounts and Portals
Enterprise information management makes it possible for your company to store customer preferences for easy reordering. This helps improve customer retention since most prefer the ability to log in and see their past orders and history. It’s even better if they don’t have to call your company. The more information your company houses in an account and makes easily accessible to your customers, the better. Every industry is moving toward this. Even the healthcare industry has accounts for patient information that can be viewed by patients and multiple doctors. Human Resources put new hire information and company files online, allowing safe and easy access. From goods to services, government to manufacturing and everywhere in between, around the clock access to important information makes the buying and/or care process easier.
Enterprise information management works by helping your business build systems and processes that add to your bottom line. Through stronger customer interface, simplified buying processes and around the clock feedback and troubleshooting, you can strengthen your relationship with the customers. More than products and services, customers are loyal to those that make their lives easier. With this in mind, it’s important to build intuitive and industry specific digital workflows that increase your overall profits.